bentear solutions .com
I designed and built the company website, then kept shipping it. Its contact form has closed $700K+ in contracts.
- role
- Design, build, copy, SEO
- platform
- Wix to Squarespace
- since
- 2023
- result
- 5 of 33 inquiries closed
The job
Bent Ear sells geospatial technology and emergency management consulting to public safety and critical infrastructure buyers. The website is usually the first thing they read, and often the thing that decides whether they write in at all.
What I built
I moved bentearsolutions.com off Wix onto Squarespace and rewrote how the firm explains itself, page by page. I've shipped every update since without waiting on a developer: banner swaps, landing pages, forms, 25+ major changes so far.
When a page builder won't do what I need, I reach for HTML, CSS, and JavaScript.
What happened
Visits rose 267% and average sessions ran 41% longer.
The number I care about more is what came through the contact form. It has taken 33 inbound inquiries since launch, and five became contracts worth $700K+. That's a 15% lead-to-close rate on a channel that costs nothing per lead.
