ETL Maestro
Orchestration and monitoring for Azure Data Factory and Microsoft Fabric. I own everything customer-facing that isn't a demo.
- role
- Co-founder & CEO
- since
- 2026
- owns
- Strategy, pricing, the website
- audience
- Data engineers and architects
The company
ETLMaestro is metadata-driven orchestration and monitoring for Azure Data Factory and Microsoft Fabric. My co-founder built the engine. I own strategy and everything customer-facing that isn't a demo.
What I built
A complete website overhaul: the brand system, the messaging, a four-tier pricing architecture, and SEO, AEO, and GEO structure so the site answers the questions engineers actually search for.
What I write
The long-form articles that bring data engineers and lead architects to it. These two carry my name.
Under my own name
- etlmaestro.com · august 2026 What does Fabric's native monitoring actually cost? Workspace monitoring bills against the same capacity units your pipelines run on. What the published rates add up to, and how to watch pipelines without spending CUs.
- etlmaestro.com · july 2026 The master pipeline problem Why ADF orchestration collapses into one master pipeline only one engineer understands, what it costs, and the metadata-driven way out.
