Major Match

A gamified major-exploration tool that reached 12,000+ users through search alone.

role: Co-founder & CMO
since: 2026
channel: Search: SEO, AEO, GEO
result: 12,000+ users, organically

The product

MajorMatch is a mobile-first, gamified way for students to explore college majors and get clarity and momentum in minutes.

What I built

The go-to-market strategy, the positioning, and a content program built off a targeted keyword and prompt bank, so the product shows up both when students search and when they ask an AI.

What happened

12,000+ users, all of them organic, across B2B customer and B2C user channels.

From left, Isaiah Nuñez, Allie Butler, and Jawand Singh behind a MajorMatch demo table with a laptop and a Looking for a major? sign, at a William & Mary Topic Talk titled AI in Action — me, Allie Butler (social media lead), and Jawand Singh (co-founder) at our table at William & Mary's Topic Talk on AI in action

Keep going

all nine →

website build$700K+ from the form

business developmentfive-year award

public-data campaign+3,391% traffic

contact

Looking for someone who can run the whole thing?

I'm open to marketing and content roles where the work stays hands-on. Email reaches me fastest, and I'll send a résumé the same day you ask for one.

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