LinkedIn program
270+ posts to a technical B2B audience, and more than 500,000 organic impressions.
- role
- Strategy, writing, design
- posts
- 270+
- impressions
- 500,000+ organic
- followers
- +258%
The audience
Emergency managers, critical infrastructure operators, and enterprise buyers. The posts have to be useful to them before they're anything else.
What I make
The writing and the graphics: explainers like the ZIP code post, seasonal pieces ahead of hurricane season, and the steady drumbeat between campaigns.
What happened
270+ posts, 500,000+ organic impressions, and 258% follower growth. It's also where the Winter Storm Fern campaign turned attention into pipeline.
